![]() ![]() “ aren’t all women,” said a spokesman for General Motors. After all, 51 percent of attendees at the 2016 New York auto show were women. They also won’t discuss why male models are seldom used. The carmakers don’t like to talk about their models (the women, not the cars) or the costs associated with this marketing maneuver. In the case of two models - er, “specialists” - working the Alfa Romeo display, that includes dresses shipped straight from Italian designers. “They take care of your travel, your expenses and your wardrobe.” In addition to bolstering her modeling and acting portfolio - which already includes Pepsi and other print ads - Davis says the car companies treat them well. Davis, who’s working for Infiniti, is extremely discreet about how much she makes, which is OK since I won’t tell her my salary either.īut she will say that the perks are great. That’s a total of 96 days, meaning it is possible for the better-paid models to earn nearly six figures - or the price of a gently used Bentley.Ībeba Davis is another of the “product specialists” - one of the terms the auto companies insist that the women use when talking to customers (and journalists). It’s like a traveling circus and, while some of the show dates overlap, it is possible for some models to work 18 of the larger shows during the car show season - which stretches from the Miami show in September to the grand finale, New York, in mid-April. You may not know this if you are particularly New York-centric, but each year there are 66 auto shows - 41 of which are international in nature - run by Auto Shows of North America. “The higher the price of the car, the better the pay.” Tarmey says women can earn anywhere from $250 to over $1,000 a day working auto shows, depending on the brand they are representing. It pays well,” says Meghan Tarmey, who had worked the auto show circuit for five years before founding her own New York City company called the Caddy Girls, which provides - you guessed it - beautiful caddies for high-end golf tournaments. And that’s why the companies spend millions of dollars a year on these beautiful female “accoutrements.” And some guys might even be listening to what they have to say.Įntertaining the attendees is exactly what any car company worth its four wheels is aiming at. The women, as I said, are all well-equipped to talk cars - having gone to school on the technical stuff. If you are looking for someone to object to this sort of behavior, I’m going to disappoint you. ![]() They are experts on their specific car - and are able to talk with any of the more than 1 million New York auto show attendees about chassis, thrust and any other auto part that is a double entendre. These are more than just a bunch of pretty faces. This is about models with names like Nicole, Sara, Caroline, Meghan and hundreds more who last week wore very tight dresses and high heels and talked about one of the roughly 1,000 cars at the New York International Auto Show. ![]() This column will be about car models and their high cost.īut not Chevy Camaros, Maseratis or even the Lamborghini Centenario. ![]()
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